eMoldino is an AI leader that offers business-critical solutions for customers in medical, machinery, process manufacturing, electronics, aerospace, defense, and automotive. A highly awarded company recognized for cutting-edge technology, eMoldino develops AI-powered, cyber-physical software for the safety, security, reliability, and optimization of IT, OT, and the Industrial IoT.
eMoldino is looking for a Product Marketer focused on driving users to eMoldino to help fuel a phase of rapid adoption for our products. As the product marketing manager, you would be expected to tackle various projects-- there should be no task that would be beneath you and no challenge, insurmountable for you.
The role is based at our Detroit Office, directly reporting to our Senior Product Marketing Manager. To be successful in this role, you must, have a team player mindset, have very strong attention to detail, show a willingness to learn new technologies and processes, and demonstrate strong cross-functional collaboration.
You will be coordinating closely with customer and internal teams (Product, Engineering, Marketing, and Customer Success) and take responsibility in planning, execution, and successful implementation of our products for our customers.
Assist in developing customer personas, product positioning, messaging, and proof points for eMoldino's solution portfolio and core AI technologies
Investigate, quantify, and qualify emerging market trends and opportunities, delivering strategic guidance to the organization
Coordinate go-to-market strategy and activities for direct and indirect channels
Support sales teams with enablement tools and assets, applying strategic targeting criteria to help qualify and advance opportunities
Coordinate content development and strategy including writing white papers, industry articles, updating collateral, creating demos, etc.
Consult with demand generation team on campaigns, tactics, messages used to generate new leads and analyzes activity and sales metrics
Build and optimize funnels for user acquisition and user engagement
Conduct continuous monitoring on product and campaign KPIs
Collect customer anecdotes and feedback to inform messaging, tactics, product roadmap
Perform research to develop and update intelligence on similar products in market space
Required Qualifications
1+ years of experience in marketing or related roles
Understanding of data flow, data funnels and how to assess user behavior with data and find actionable insights
Strong interpersonal skills to manage and work with multiple teams and stakeholders
Able to clearly identify and articulate product value and differentiation
Must be able to work in a dynamic, fast-paced environment as a team player with stakeholders in product, sales, marketing, corporate communications, video production, design, and customer success
Background or domain expertise in medical, electronics, process manufacturing, machinery, automotive, aerospace, and/or defense industries is a plus
